Static / simple sites. Security scans, daily backups, platform updates.
Bands, not estimates.
Every Toledo Apps build sits in a defined price band, set during discovery and locked in writing before code. The bands below mirror our internal rate card — no surprises, no slow-creep change orders.
- Discovery
- $750–$15K
- Build
- $15K–$750K+
- Care
- $750+/mo
Start here. Always.
Every engagement begins with a paid discovery. Output is a written scope, a fixed-band quote, and a recommended path. 50% of the discovery fee is credited toward the project deposit if you proceed within 30 days.
Four shapes of build.
Every band below is the *project* total, not a monthly figure. The discovery output names which band applies and locks the number.
Internal Tools
Portals & Dashboards
Custom Web Applications
SaaS, end-to-end
Maintenance & retainers.
Post-launch care is optional, never required — you own the system either way. But for clients who want a developer on call, four plans:
Active CMS sites, customer portals. Performance optimization, priority response.
Apps & SaaS. 24/7 uptime monitoring, DB maintenance, security patching.
Scaling startups. Active feature development, weekly strategy calls, first-in-line capacity.
Need pure development hours without monitoring? Bucket retainers also available: 10 hrs $1,500/mo · 25 hrs $3,250/mo · 50 hrs $6,000/mo.
Six rules we live by.
Pricing is a contract, not a negotiation. Here's the floor:
Bands first, numbers second.
We won't price a build off a Zoom call. Every engagement starts with paid discovery — even small ones get a $750 Fit Check.
You know the ceiling before code.
The quote is a fixed band. We absorb overruns inside the band. If scope changes materially, we re-scope in writing — no surprise invoices.
Discovery fee partially refunds.
If you proceed with a build within 30 days, we credit 50% of the discovery fee against your project deposit.
Code, repo, deploy — yours.
Domains, hosting accounts, repositories, and database access are created under your ownership before kickoff. You hold the keys from day one.
Pay as we ship, not upfront.
50% deposit at kickoff, the remainder split into 2–4 milestone payments tied to written deliverables. No payment without a demoable artifact.
One operator, start to finish.
The principal scopes, designs, writes foundational code, and owns the handoff. No junior leads, no offshore teams you'll never meet.
Get a real quote in two weeks.
Start with the right discovery. Output is a written scope and a fixed band you can budget against.